The article presents reflections on helping in psychology and selected ethical dilemmas that accompany it: paternalism, and partnership. Psychological counseling is based on overt consent to violate the rights of the individual, which is a consequence of the asymmetry of the position and the competence, and responsibility of the participants. The helping relationship is built on personal trust and practice based on empirical evidence. Changes in the understanding of the relationships between the helper and the client/patient result, among others, in the creation of a better model of communication. A pitfall and threat to psychological intervention is the doubt about whose definition of “good” will be accepted as a criterion for its evaluation. Dialoguing about the solution to the client/patient's problem seems the best and safe antidote to the potential danger.